Hey, I'm John D'Amato, a creative director and marketing strategist with a strong foundation in graphic design, based in Nashville, TN. I've spent the last several years building brand systems, launching websites, and creating the campaigns that make them connect across B2B, SaaS, fitness, tech, medical, and legal.

I work best in lean teams where one person needs to both think and build; strategy, design, web, and execution. The visual craft and the business thinking come from the same person, so the work looks great and performs. I hold a double major in Marketing and Graphic Design from Lipscomb University, and I'm a Claude Certified Architect.

I'm currently open to full-time and freelance opportunities. Let's talk.

Experience

2024

Marketing Director at Market Disrupt

2 years · 2024 – Apr 2026 · Remote

  • Achieved 7.5x ROAS managing $20K+/month in paid media spend through structured creative strategy and brand-aligned execution
  • Drove 1,000+ leads in week one at 5.3x ROAS on a full-funnel B2B acquisition campaign
  • Led integrated marketing across paid social, email, content, and web for a portfolio of 20+ B2B clients
  • Built client-facing performance reports and dashboards across Google Analytics, HubSpot, and Meta/Google Ads, translating campaign data into actionable insights and optimization recommendations
  • Helped grow the company from early-stage revenue to seven figures over four years
  • Developed outbound lead gen strategies including ICP development and campaigns averaging 10+ MQLs per month
  • Built and managed email campaigns with open rates as high as 37% and above-average click rates
2022

Creative Director at Market Disrupt

2 years · 2022 – 2024 · Remote

  • Led art direction across brand, campaigns, and deliverables for a portfolio of 20+ clients, defining the visual standard for typography, layout, and composition
  • Directed and mentored a team of 5+ designers, video editors, and paid ad designers, providing craft-based feedback that elevated their output
  • Built 5+ complete brand and design systems from scratch — visual identity, typography, and component libraries applied at scale
  • Owned the visual narrative across multi-channel campaigns spanning digital, social, web, and video
  • Produced and art-directed content for 80+ webinar campaigns, averaging 50+ attendees per event
  • Integrated AI image generation (Midjourney, Firefly) and AI design tools (Claude, ChatGPT) into production, building brand-trained systems that accelerated output while maintaining craft
  • Led UX/UI decisions and handled HTML/CSS implementation for web projects in Webflow and WordPress
2020

Freelance — Creative & Marketing Consultant

5 years · May 2020 – Present · Remote

  • Deliver brand identity, web design, and campaign creative for clients across SaaS, healthcare, fitness, and B2B, from discovery through launch
  • Build websites and landing pages in Webflow and WordPress, including custom-coded components and CRM integrations
  • Recently configured an AI-ready brand design system in Claude Design, structuring brand assets so teams produce on-brand creative from plain-language prompts
2017

Marketing Manager at Plus One, an Optum Company

5 years · 2017 – 2022 · Franklin, TN

  • Oversaw marketing operations across six locations and a $1M+ annual budget, reporting performance to Nissan quarterly
  • Led and mentored a team of 14 across multiple sites
  • Developed engagement strategies and health incentive programs, creating campaign collateral and email content to drive participation
  • Oversaw facility readiness across all six locations to keep them running and fully functional for daily use
2013

Marketing Specialist at Plus One, an Optum Company

4 years · 2013 – 2017 · Franklin, TN

  • Supported health incentive programs for a large enterprise wellness initiative
  • Created marketing collateral and email content to drive program awareness and participation
  • Helped develop engagement strategies and tracked program performance metrics

Education

2006 – 2010

Bachelor of Arts — Marketing & Graphic Design

Lipscomb University · GPA 3.90


Certifications

  • Claude Certified Architect
  • Webflow Certified
  • HubSpot Content Marketing Certified
  • HubSpot Email Marketing Certified
  • Adobe Creative Cloud Certified
  • Canva Marketing Professional
Testimonials

In their words

A few notes from the founders, CEOs, and teams I've worked with.

John combines strategic thinking, creative problem-solving, and strong execution in a way that's rare to find. He contributed across lead gen, campaign development, and digital presence, and felt like a true extension of the team while consistently delivering high-quality work.
Scot K.
COO of InSource, Inc.
John is one of the most complete marketing experts I've worked with, the internal go-to for just about any project. He delivers insightful strategies, on-point creatives, and seamless websites, and he's always a delight to work with.
Corey Henry
Director of Advertising & Analytics
John is a talented, dependable creative who delivers high-quality work with professionalism and care. He quickly understands project goals, communicates clearly, and brings both strategy and strong execution to the process. I'd confidently recommend him to any team.
Philip V.
CEO of Market Disrupt
Working with John was seamless from start to finish. He helped us navigate a complex vision, stayed flexible as it evolved, and delivered a final result that felt polished and intentional. He's thoughtful, communicative, and excellent at translating ideas into strong work.
Cortney R.
Founder of Fido's House
John was excellent to work with from start to finish. He quickly understood the goal, communicated efficiently, and delivered strong, polished work on time. He made the whole process easy, and I wouldn't hesitate to hire him again.
Sam D.
Founder of Oswego Cycling
John brought a strong mix of creative thinking, clarity, and communication to the project. He helped turn an abstract vision into work that felt thoughtful, aligned, and well executed. He was collaborative throughout and consistently brought strong solutions to the table.
Cerrithwen L.
Partner at The Coven Graphic
John is a consistent, talented teammate with real technical strength in web design and marketing emails. He led client meetings, kept everything organized, and delivered strong work for both clients and our own site. He makes any team better when he's on it.
Logan Johnson
Salesforce / HubSpot Administrator
Let's Work Together

One person. Strategy, creative, web, and execution, all of it.

Get in Touch →
10+
Years across brand, web, and campaigns
50+
B2B, SaaS, and tech clients served
7.5x
Peak ROAS on paid social creative
Top Rated
Verified on Upwork with 100% job success