Objective:

• Build a stronger and more consistent LinkedIn presence for InSource through branded content, campaign support, and event-driven social creative
• Create content that balanced visibility, credibility, and relevance across staffing, ServiceNow, and thought-leadership themes
• Support broader marketing efforts through feed posts, carousels, event promotion, and brand-aligned social assets

Key Features Designed:

• LinkedIn feed graphics and branded social posts
• Event and webinar promotion assets
• Carousel-style educational and campaign content
• Visual system that improved consistency across social touchpoints
• Messaging designed to support awareness, relevance, and engagement

Outcome:

• Increased impressions by 40% and improved engagement by 33% through more frequent, structured, and visually consistent content
• Grew LinkedIn followers by 30% over 9 months while maintaining a steady cadence of 2–3 posts per week
• Supported 100+ event registrations through social promotion tied to webinars, campaigns, and event-driven marketing initiatives