Objective:

• Develop a full-funnel campaign that made the Vehicle Value Analysis pricing calculator easier to understand and more compelling to act on
• Align landing page messaging, paid creative, video assets, and email nurture into a connected conversion journey
• Support stronger conversion intent through clearer positioning and more effective follow-up

Key Features Designed:

• Landing page built around calculator conversion
• Static and video ad creative
• Email nurture and supporting follow-up assets
• Offer-focused messaging and funnel structure
• Campaign system designed to connect acquisition and conversion touchpoints

Outcome:

• Built a clearer and more complete campaign around the pricing calculator offer
• Strengthened the way the offer was communicated across ad, web, and email touchpoints
• Created a connected funnel designed to support better conversion and follow-through