Objective

• Develop a full-funnel campaign to drive sign-ups for Vehicle Value Analysis; a service that gives car owners a detailed valuation report
• Make the offer easy to understand and compelling enough to act on quickly
• Connect landing page, paid creative, video, and email nurture into one cohesive conversion journey

What I Did

• Owned the campaign end to end; strategy, design, and build
• Designed and built the conversion-focused landing page in Webflow, structured around the value analysis sign-up form
• Created static and video ad creative for Meta and Performance Max campaigns
• Developed the offer messaging and full funnel structure from first touch through follow-up
• Built email nurture and supporting follow-up assets to convert and re-engage leads
• Aligned messaging across ad, landing page, and email so the offer stayed consistent at every step

Results

• Achieved 5.3x ROAS across Meta and Performance Max campaigns
• Generated 1,000+ leads in the first week through the value analysis sign-up form
• Delivered a connected funnel that aligned acquisition, conversion, and follow-up into one system