Objective

• DFW Open MRI's existing website felt outdated and made it hard for patients to quickly understand their services and imaging capabilities
• Service and specialty offerings weren't presented clearly, creating friction for patients and referral audiences
• Goal was to redesign the site with a cleaner, more modern, more credible patient-facing experience

What I Did

• Redesigned and rebuilt the site in WordPress, handling both design and development
• Restructured page hierarchy and content flow so visitors could find key information faster
• Rewrote and reorganized service and specialty messaging across primary pages for clarity
• Improved UX around navigation, readability, and patient understanding
• Designed supportive page layouts to better showcase imaging services and key differentiators
• Refined the overall visual presentation for a more polished, trustworthy web experience

Outcome

• Delivered a cleaner, more cohesive digital experience for DFW Open MRI
• Made services and differentiators easier to understand for both patients and referral audiences
• Gave the practice a more modern, credible web presence that better reflects the quality of their care