Playbook Creator Acquisition Campaign

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Recent Work

A/B-tested ad creative and simplified messaging built to sharpen the offer and improve ROAS.

Playbook Technologies

Client

8/30/2025

Publish Date

Figma | Adobe Photoshop

Tools used

#B18CFF

Color

Mixed Brand Typography

Typography

Performance Creative

Project Type

Objective:

Create stronger creator acquisition ads for Playbook
Simplify the messaging and sharpen the value proposition
Test multiple creative angles to improve performance and support stronger ROAS

Key Features Designed:

A/B-tested ad concepts across multiple messaging angles
Creator-focused offer positioning and simplified copy
Social proof and testimonial-based ad variations
Visual directions built around growth, mentorship, and creator outcomes
Performance-minded creative designed for paid social placements

Outcome:

Helped sharpen the offer and make the messaging more immediately understandable
Supported stronger creative testing across acquisition campaigns
Contributed to improved ROAS through clearer positioning and more focused ad concepts

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