A complete real estate lead-generation funnel built from scratch, site, MLS listings, SEO, and CRM automation, that ranked page one in four weeks.
Chelsea Phillips had a growing Philadelphia real estate business and no website to send anyone to. No online presence, no way to capture a lead, no way to be found in search. I built the whole thing end to end: a Squarespace site with live MLS listings, a home-valuation lead magnet, an SEO content engine, and a CRM with automated follow-up behind it. Not four separate deliverables, one connected funnel, from a stranger's Google search to a lead sitting in Chelsea's pipeline. It ranked on page one within four weeks.
Before this project, The Chelsea Experience existed as a business but not online. A referral could find Chelsea, but a buyer or seller searching "Philadelphia realtor" or "what is my home worth" had no way to land on her. There was nothing to rank, nothing to capture a lead, and nothing to follow up with one. The goal was straightforward to say and involved to build: create an online presence and a lead-capturing funnel that runs end to end.
I built the site in Squarespace around the two things a real estate client actually wants to do: buy or sell. The homepage puts both front and center, "Buy a Home" routes into live listings, "Sell a Home" routes into a home valuation. Everything else on the site (About, Testimonials, Blog, Contact) supports one of those two journeys. Clean, credible, and built to convert a visitor into an inquiry rather than just look good.
I integrated IDX MLS listings so the site shows real, current homes for sale, not a static page that goes stale the day it's published. A buyer can search and browse actual inventory directly on Chelsea's site instead of bouncing to Zillow. That keeps the visitor on her domain, captures their activity, and gives the whole funnel a reason to exist beyond a business card.
The single highest-intent action a seller takes online is checking what their home is worth. I built the home valuation as the funnel's primary lead magnet: a seller requests a valuation, and that request becomes a lead with contact details and clear intent. It's the moment a piece of content turns into a name in the pipeline.
A funnel is useless if no one enters it, so I built the site to be found. That meant on-page SEO across every page, schema markup (including an FAQ block that's eligible for rich results), and a blog engine targeting the exact questions Philadelphia buyers and sellers type into Google:
Each post answers a real search query and routes the reader toward the matching funnel action (a valuation, a listing search, a contact). I submitted and indexed the site through Google Search Console to get it into search fast and monitor how it ranked.
Capturing a lead only matters if someone follows up, and agents are busy. I connected the funnel to Wise Agent (a real estate CRM) so every lead lands in one place, and built an automated drip campaign so new leads get a timely, consistent follow-up sequence without Chelsea having to remember to send it. The front of the funnel brings people in; the back of the funnel makes sure none of them fall through the cracks.
The individual pieces here, a Squarespace site, IDX listings, SEO, a CRM, are things a lot of people can set up in isolation. The value was building them as one funnel: every visitor has a path, every path captures a lead, and every lead gets followed up automatically. That's the difference between "a realtor with a website" and a system that turns a Google search into a client. And ranking page one in four weeks meant the funnel wasn't just built, it was working.
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