Objective

• InSource had no formal brand guidelines — visuals were inconsistent across campaigns, social, and sales materials
• Existing design assets were outdated and didn't reflect the company's positioning
• Goal was to build a complete brand system that could scale across every touchpoint

What I Built

• Designed a full brand system from scratch including logo system, color palette, typography, and functional iconography
• Created flexible layouts and reusable templates built for real-world marketing use
• Documented everything into a formal brand guidelines document to ensure consistency across internal and external applications
• Built a library of brand assets designed for use across digital, print, and marketing touchpoints

Rollout

• Deployed across campaigns, webinars, social content, and sales decks
• Gave the internal team a repeatable visual framework that made future design work faster and more consistent