Objective:

• Develop a more complete and cohesive brand system for InSource that could support a wide range of internal and external marketing needs
• Create stronger visual consistency across brand applications while keeping the system flexible enough for different formats and use cases
• Establish a clearer visual foundation that improved how InSource showed up across content, events, communications, and supporting brand materials

Key Features Designed:

• Core visual system elements and branded design standards
• Flexible layouts and reusable templates
• Typography, color, and composition rules for consistent application
• Brand assets designed for use across digital and marketing touchpoints
• A more structured visual framework to support ongoing content creation

Outcome:

• Built a stronger and more cohesive visual foundation for the InSource brand
• Improved consistency across branded materials and recurring marketing applications
• Created a more flexible system that made future design work faster, clearer, and more unified