Build a complete brand identity for TechBlaze from scratch — no existing visual foundation
Create a brand system rooted in the tech industry's visual language while standing out as energetic and forward-thinking
Design and build a website that brought the new identity to life and communicated the offer clearly
What I Did
Designed the full brand identity — logo system, pictorial flame mark, "tb" brand mark, color palette, and typography
Built a formal brand guidelines document to keep the identity consistent across every application
Chose a navy-and-orange palette deliberately — navy for the trust and stability associated with established tech brands, orange for energy, creativity, and innovation
Structured the website through wireframes and a page content outline before design, so layout decisions were driven by messaging hierarchy
Designed and built the full website in Webflow, carrying the new brand system through every page
Outcome
Delivered a complete, cohesive brand identity ready to scale across digital and print
Launched a fully designed website that reflects the brand and presents the offer clearly
Gave TechBlaze a credible, professional foundation to grow from — built end to end, brand through web
