Objective:

• Develop and manage a webinar campaign from concept through promotion and execution
• Create a cohesive set of assets that supported awareness, registration, and attendance
• Strengthen how the webinar was positioned across landing pages, email, and social promotion

Key Features Designed:

• Webinar hero and promotional graphics
• Registration and event support assets
• Social media and event promo creative
• Messaging structure across campaign touchpoints
• Campaign coordination from promotion through event rollout

Outcome:

• Delivered a cohesive campaign system across multiple touchpoints
• Improved how the webinar was presented and promoted
• Created a more polished registration and attendee experience from start to finish