Objective

• Develop and manage a B2B webinar campaign tied to InSource's ServiceNow partner program, from concept through promotion and execution
• Build a cohesive set of assets to drive awareness, registration, and attendance
• Position the webinar consistently across landing page, email, and social as part of a larger marketing campaign

What I Did

• Led the campaign end to end — strategy, creative, promotion, and event rollout
• Ran weekly campaign meetings, built the project schedule, and set the agendas that kept the team on track
• Ensured all messaging stayed on-brand and aligned with ServiceNow partner program guidelines
• Designed webinar hero graphics, promotional creative, and registration assets
• Built the registration landing page in WordPress and managed the registration flow
• Created and managed email sequences in HubSpot, including promotional sends and post-event lead nurture
• Developed social and event promo creative for LinkedIn
• Maintained a consistent messaging structure across every campaign touchpoint

Outcome

• Drove a 78% attendance rate, well above the typical 35–45% B2B webinar benchmark
• Converted qualified leads through the campaign and post-event nurture sequence
• Delivered a cohesive experience from first touch through post-event follow-up — registration page, live event, and nurture all on-brand