Objective:

• Build a trial nurture system that helped move leads from interest to booked trial and onboarding
• Connect landing pages, email communication, and automation into a more cohesive user journey
• Improve follow-up and conversion by making each step clearer and easier to act on

Key Features Designed:

• Trial landing pages and supporting conversion touchpoints
• Email nurture and welcome sequence assets
• Workflow automation for follow-up and onboarding
• Messaging built around momentum, clarity, and next steps
• Connected funnel structure from entry point through booking and follow-up

Outcome:

• Created a more organized and effective trial nurture experience
• Connected marketing touchpoints into a clearer funnel system
• Supported stronger follow-up and onboarding through better automation and messaging alignment